7 Digital Marketing Tips For a Real Estate Investment Business

center digital transformation corporate digital transformation define digital transformation digital marketing associate real estate digital marketing commercial real estate digital marketing real estate digital marketing real estate agents digital marketing real estate market digital marketing service real estate digital marketing software real estate digital marketing strategy real estate digital marketing transformation digital real estate marketing

In a world that is continuously going digital, it’s imperative that you reach out to your prospective clients in the most effective way possible.

Like other industries, the real estate sector has not been left out in the digital revolution. Many home buyers are using the internet to gather all the information they need in their house-hunting process.

In fact, a recent study by Google and the National Association of Realtors (NAR) revealed that more than 90% of home buyers use the internet as a source of information in the home search process.

The internet has become the definitive research portal for home buyers. Realtors have learned how to leverage the power of digital marketing in their real estate investment business.

One advantage of digital marketing is that the internet provides a platform where you can challenge and compete with the big players in the industry. It gives you a golden opportunity to reach out to clients from all corners of the globe.

As a realtor, when don’t have a robust online presence, you could be missing a large part of your potential customers. In this guideline, we’ll discuss the 7 digital marketing tips for your real estate investment business.

real estate investment business 1The 7 digital marketing tips for your real estate investment business

The first step to succeeding in your digital marketing efforts is to establish an online presence.

Once your site is up and running, you can now implement a marketing strategy that will draw clients to your site. Here’s how you do it.

1. Get a mobile-friendly site

Site responsiveness is a factor that you cannot afford to overlook if you want your website to rank higher in Google search results.

Let’s get to the stats first.

1. Mobile devices account for 66% of email opens, according to a 2014 report by Movable Ink.

2. As of January 2017, Facebook had 1.74 billion mobile monthly active users.

3. Nearly 60% of searches now come from mobile devices.

If that’s not enough to convince you why your site should be mobile friendly, here’s a big one from Google.

In 2015, Google introduced the Mobile friendly ranking algorithm, MobileGeddon that penalised sites that were not mobile friendly and at the same time optimised rankings for sites that were responsive.

In a nutshell, your ability to reach out to prospective buyers and investors hinges on the experience users get from the information displayed on their devices. This experience portrays a positive perception of your real estate investment business.

This means that to deliver your brand message articulately, your site must adapt to the screen size of whatever device it’s viewed from. It should be optimised for all platforms (Android, iOS, Windows) and all devices (smartphones, tablets, PC)

2. Maintain an active blog

‘Content is king’ is a universally accepted principle by all digital marketers. Now that you have some followers, you will need to update your blog regularly to keep them engaged.

Feeding your blog with high-value content and links from reputable sources is a great way to earn an online reputation.

Just like in social media, an active company blog is a great place to communicate with your clients and potential customers. You’ll need to know what customers are saying about your real estate investment business.

By following blog post comments, you can learn a lot and get ideas of what to drop and what to improve. Use your blog to demonstrate your finesse in that field and position yourself as an authority.

Some of the ways to establish brand authority include publishing market reports, updating the blog with industry news and by educating your clients with useful tips and advice.

An email newsletter, for instance, can be a useful tool to get more followers where you’ll be sending monthly or quarterly reports for the real estate industry.

Also, updating the blog with press releases, survey information related to your niche, and company updates are great ways to signal to Google that your site is active – a critical trust factor.

3. Have a social standing

Did you know that in 2015, Facebook influenced 52% of consumers online and offline purchases? Or that around 93% of B2B marketers use social media to optimise their online presence?

No matter what you sell, using social media as your marketing tool can have a positive impact on your real estate investment business.

In addition to conveying your brand’s message, it links back to your site and even shows the number of people reached.

And if you opt to use Facebook paid ads, you can choose a specific geographical location where you want to market your property.

Many realtors who have leveraged the power of social media marketing consider it a ‘real gem’ in the digital marketing world. They know how fast a single social media share can travel around the world and generate results.

Here are some of the benefits that come with social media marketing:

Social marketing Boosts your search engine ranking

Every digital marketer’s goal is to increase their search engine rankings, and your social media presence can contribute to that.

Search engines, Google, in particular, considers a company’s social media presence as one of the ranking determinants.

Though not a weighty determinant, your social media sharing among your followers is a good signal of growth which Google wants to see.

Improved customer service

Whenever customers want to give feedback or air their grievances about a product/service offered, their favourite point of interaction is through social media channels.

If you are not active on social media, your business will miss those conversations which can taint your online reputation.

By following what people are saying about you on social media, you can address those issues and improve your service delivery.

Increased brand recognition

Social media boosts your business recognition to both your existing and prospective clients.

Also, customers who have a good social media experience with a brand are likely to recommend it to others. Increased brand recognition brings in more prospects who in time convert to customers.

4. Real estate video marketing

Video marketing has undeniably earned a good place in the hearts of marketers. It’s the next big thing in content marketing, and researchers have projected its growth to increase in 2017.

In fact, YouTube is now the second-largest search engine on the web, processing more than 3 billion searches a month.

With that in mind, it goes without saying that you need videos in your content marketing strategy. The very nature of a real estate investment business requires videos to be an integral part of the marketing strategy.

People searching for properties online will want to watch videos to determine whether the price justifies the value. They also need live videos to estimate the size, outdoor space and learn more about the surroundings.

A recent survey by Kissmetrics also observed that more than 80% of home buyers are likely to purchase after watching a video.

Besides, online video marketing is cheaper than TV ad commercials.

5. Participate in forums

One of the easiest ways to create an active online community for your real estate investment business is by answering questions others have asked. Keep a running list of the active question and answer sites and participate regularly.

An essential component of buyer persona entails knowing your audience, even where they hang out after work. If you know, they are always active on Quora, that is where you should direct your real estate expertise.

The more information you can give, (by answering questions in a detailed and professional manner), the more people will view you and your company as a useful and trusted source of information.

You should also make sincere but not spammy interactions on social media, with links pointing back to your site. This way, you will be boosting your site’s visibility and recognition from all fronts.

6. Build your marketing campaign from conversions perspective

Your marketing strategy and campaigns should be built from conversions perspective.

You could have millions of visitors per month, but if you cannot convert them to customers, all your marketing efforts will be for nothing.

The best way to increase conversions is by having a strong call to action in place. If you don’t tell your audience what to do after reading a post, or after watching your brand’s video, they will not make an effort to act further.

Your call to action should be irresistible. The content should also be great to compel your audience to act either in the form of commenting or requesting for more information.

Your landing page should also be honest. It should tell the reader exactly what they’ll get upon hitting the CTA button.

7. Don’t forget offline marketing

A common mistake that marketers make is forgetting to include offline marketing in their content marketing strategy. While online marketing is the key, offline marketing does wonders behind the scenes.

By combining the two and implementing a plan that incorporates both online and offline tactics, you’ll be able to reach a wider audience.

Your real estate investment business needs offline marketing tactics to reach prospects that you can’t contact directly with your on-page marketing methods.

Such tactics include asking for referrals, backing a local charity or organisation, attending conferences and professional events, among others.

For instance, there are commercial real estate events that bring people together to discuss shared interests. By attending such events, you get to share your knowledge, widen your network, and build connections easily.


Over the years, the real estate market has been growing at a frenetic pace. To remain competitive, you’ll have to implement marketing strategies that align with the ever-changing digital landscape.

These tips will help you stay ahead of the curve in this digital age.

And the good thing; it doesn’t cost you anything if you do it yourself unless you opt to pay for Facebook ads.

Contact me or bookmark this page for more information on how to grow your real estate investment business through digital marketing.

5 Factors to Consider When You Start an Online Real Estate Investment Business

education in real estate investing growth hacking in real estate it digital transformation learn about investing in real estate make money in real estate investing p interest as real estate digital marketing tool pinterest as real estate digital marketing tool real estate agent digital marketing real estate digital advertising real estate digital marketer real estate digital marketing real estate digital marketing services real estate digital marketing software real estate digital marketing strategy real estate digital media marketing start investing in real estate

Interested in starting your own Real Estate Investment Business but not sure where to start?

Starting a real estate investment business requires planning. A successful investment business begins with a solid, well-researched, and well-outlined plan. Think of this plan as the blueprint for your business’ foundation.

Establish this plan before you invest in your first property. Use it until your last. If you do, you’ll reap the many benefits of a successful real estate investment business.

These benefits include numerous tax benefits, great cash flow, and a cushion to any retirement saving.

Owning your own business also means you can ride out a volatile market with ease. But before you do, you should consider a few factors.

This article will go over 5 factors to keep in mind as you begin your online real estate investment business.

real estate investment businessTake Stock of Your Current Position and Save up Funds

Consider your present financial situation. Conduct a credit check on yourself or ask a mortgage advisor for assistance. Determine where your credit falls short.

Correct for any shortcomings before you begin to invest.

Take stock of your down payment sources. Analyze your access to cash, your investments, and equity in any real estate.

This last one is important! Don’t quit your 9 to 5. Consider your employment situation and how it will allow you to borrow.

While you get these things in order, you’ll need to save up enough funds to cover any start-up costs.

Looking for examples of start-up costs? These may include:

  • Cost of renting or buying a space to operate
  • office equipment
  • graphic design including logo
  • website design and hosting
  • insurance costs

You’ll also want to enough funds saved to pay for operations for 3 to 4 months. These include rent, advertising, online fees, utilities, etc.

Beyond your financial position, consider where you stand in the current market. Do you meet your state’s real estate broker’s license?

Most states require completion of an approved course by persons 21 and older. You may also need to practice real estate as a salesperson for two years.

The Legal Aspects of Your Business

As far as the legal set-up of your business, you should create your business as a business. Buying properties in your own name could result in massive failure.

Most real estate investment businesses set up shop as LLCs. LLCs allow you to separate yourself from any liability. This protects your personal property and finances in case of failure.

What are the requirements for LLCs?

Typical requirements include:

  1. filing articles of incorporation with a state agency
  2. maintain a business in good standing

Next, you’ll need to secure proper insurance. Insurance protects your business from litigation. You’ll want rock-solid insurance that includes explicit sections about what the insurance covers and what the renter is responsible for.

Even if your investment is short-term do not skimp on insurance. Even an instance of black mould could set you astray.

Once you’ve considered your financial position and the basic logistics of running your business, it’s time to start planning the less tangible parts of your business blueprint.

Define Your Value Proposition and Your Ideal Client

Your Value Proposition

Real estate, like many other industries, is saturated with competition.

Most of your competition believes that price is the cornerstone of competition. This is incorrect.

Instead, you need to determine why you’re different. What makes your real estate investment business stand out from the crowd?

Competing based on price is distracting and easy. Competing on a unique value proposition that no other business can execute is the more beneficial choice.

Is your service unique? Do you deliver and communicate your service in a unique way?

A great way to begin determining how you stand out is to make a list of your skills. What do you do well? What can you improve on?

These answers will help narrow down why your business is unique.

Once you determine how you’re different, use this value proposition to define your ideal client (your target audience).

Your Ideal Client

You cannot cater to every single type of buyer. Determine the kind of client you want to work with. Determine the type of client attracted to your unique value proposition.

Knowing this information, you won’t waste valuable time and resources on clients unlikely to do business with you.

Many real estate investment business owners start by defining the type of client they don’t want to attract. What kind of buyer will drain your resources?

Answer this question to work your way toward your ideal client.

Next, with your target client in mind, you can craft a personalized marketing message.

Build An Effective Marketing Message and Follow Through

You’ll need to fine-tune your marketing efforts to appeal to your target market or ideal client. You’ll also need an appropriate marketing budget. Do not cut your marketing budget short.

Do not make the mistake of using a broad or general approach. Casting a wide net results in more work and more costs for you. You’ll need to spend more time and money wading through false leads.

Determine how you can communicate your unique value proposition to your ideal client. Do so in a manner that makes them want to do business with your company.

Of course, this process involves trial and error. You’ll need to edit and rework your marketing message and efforts as you find out what works and what does not.

Remember to ensure that all marketing material fits the message and impression you want to convey to potential clients.

They might not choose to do business with you but you’ll want them to regard you with positivity in any case.

Deliver on your marketing message. Shortcuts will cause your failure. Do not copy someone else’s marketing message or methods.

Make good on your promises to clients. Your real estate investment business will reap the benefits.

Implement Your Plan

If you plan to manage a group of people, remember that hiring the right people will make or break your business.

Your employees need to believe in your mission and work to achieve it.

Next, work to pre-position yourself for investing in properties beyond your first.

Refinance equity in your primary residence to include a Home Equity Line of Credit (HELOC) with a re-advanceable line of credit. Your credit limit increases as you pay down your mortgage principle.

Buy properties with good cash flow. Once you exceed five properties, your Debt Service Ratio cash flow determines your eligibility to borrow additional money. Buying the right properties will put you in a great position to avoid any obstacles in the future.

Beyond buying, set up a well-designed website.

Four out of five home shoppers begin their search online. This makes your website a crucial tool toward reaching clients.

Your website will provide the first impression for many clients. A website designed without your consumer in mind will turn people away. Choose a reliable web hosting service.

You can transform your business by using digital tools. Online equity is as crucial as financial equity to your business.

Plan For The Future

This might sound cliche, but planning for the future of your real estate investment business is paramount for your sustained success.

Consider refinancing before your fifth purchase. As you approach your fifth investment, review your portfolio for equity. Include your residence as part of this review.

Attempt to increase your Home Equity Line of Credit (HELOC).

Refinancing will provide access to more cash. Once you surpass five properties, this option may disappear.

Take stock of your amortizations. Amortisation is the process of paying debt with a fixed repayment schedule of regular installments. Examples include your mortgage or car loan.

In some cases, you can get 35-year amortizations.

Keep thorough financial records. Your mortgage records should include:

  • all leases (keep these up to date)
  • statements of net worth
  • proof of income
  • property tax records
  • mortgage statements
  • identification

Set goals. Think about your long-term revenue targets. Determine your end-game.

A Successful Real Estate Investment Business Is Possible

We know that starting a new business can seem overwhelming. But you can create a successful real estate investment business.

The key is to define your strategy and make an in-depth blueprint for how you want your company to operate. This strategy requires financial planning, legal set-up, defining your value proposition and ideal client, and planning for your future.

None of these steps are more important than the others.

Remember that this blueprint will need adjustment. As you engage with clients you’ll learn what works for your ideal client and what does not.

There is no shame in fine-tuning any part of your strategy. Running a successful business is a learning experience.

Before you begin this planning phase, ask yourself why you want to start a real estate investment business. What kind of lifestyle do you want to live? This will dictate the kind of real estate investment business you create.

These 5 factors will help you move forward in your business plan and operation. If you want to learn more about transforming your real estate investment business using digital, contact me today!

Digital, What the F$%# is Digital?

digital transformation agencies digital transformation agency digital transformation benefits digital transformation business digital transformation case study digital transformation companies digital transformation company digital transformation conferences digital transformation consultancy digital transformation consultant digital transformation consultants digital transformation consulting digital transformation definition digital transformation enterprise digital transformation events digital transformation examples digital transformation framework digital transformation in real estate digital transformation jobs digital transformation market digital transformation model digital transformation news digital transformation platform digital transformation process digital transformation program digital transformation programme digital transformation service digital transformation services digital transformation smb digital transformation software digital transformation solutions digital transformation strategy digital transformation technology digital transformation tools digital transformation trend digital transformation trends digital transformations digital transformers

Digital Transformation Definition

What  is digital outsourcing and digital transformation? If you’re asking yourself that question right now, keep reading. I’ve got the answers you’re looking for.

Yep Digital Outsourcing (IT Outsourcings new name, Sometimes it’s more convenient to have someone else do the work for you.

Consider the pyramids. While the Egyptians, of course, paid no one, they outsourced the building of the pyramids to foreign slaves.

Thanks to globalisation we can outsource tasks to workers and companies for less money and time than we would spend if we tried to do those tasks ourselves.

And along with outsourcing comes the need for digital transformation. If you’re in the real estate sector, “going digital” isn’t always easy. Especially if you’ve been in analogue mode for a long time.

What Is Digital Outsourcing?

Essentially, the goal of IT outsourcing is to provide the best possible tech to your organisation at the lowest possible cost.

This is a fluid dynamic because technology is constantly evolving and changing.

Sometimes digital outsourcing has nothing to do with adopting cheaper technology and has everything to do with relying on outside help through technology.

Enter cloud management software as digital outsourcing.

Imagine being able to take a more laissez-faire approach to real estate investing. Does this scare you a little?

The idea of remote investing is a scary idea for some. But it comes with its advantages.

Cloud Management Software Makes You Mobile

What if you could move your whole real estate investment business online?

If you run a large enough business, you have to pay for expensive in-house networks and IT professionals.

With cloud computing, you can completely eliminate that overhead for your business.

And at the same time, you will free yourself from that inevitable ball and chain: your desk.

When all of your management software is online, you’re mobile. You can be where you want to be and still access the information you need.

And with digital outsourcing, any digital platform is available. Choose the platform that’s comfortable.

If it’s a laptop, you have a connection. If that means a smartphone or tablet, you’re even more mobile.

Cloud Management Software Makes You More Efficient

The power of cloud management software lies in efficiency.

Imagine if you could access your rent data, payment data, marketing information, construction report, metrics and data any place anytime.

How much more efficient would your life be?

You’ll be able to manage multiple deals and transactions at once.

Digital Outsourcing Through The Remote Workforce

Not only is your management software online, your workforce is online as well.

As of two years ago, only 23% of workers reported working remotely. But the remote workforce is constantly growing. And more workers today consider remote work more desirable than local work.

Why is this a good thing for you?

Outsourcing your secretarial work and management work will decrease overhead.

If you move online completely, you too can work from home. Digital outsourcing means not paying rent on your own office building.

And if you don’t run a large real estate investment business, you might still benefit from digital outsourcing.

Imagine having a workforce at your fingertips for less money than you would spend on local employees.

How much more work could you accomplish?

Digital OutsourcingWhat Is Digital Transformation?

If you’re looking to radically improve your performance, a digital transformation is the place to start.

Digital transformation is the use of technology for exactly that, performance improvement.

One of the greatest ways to digitally transform your real estate investing business is through digital outsourcing.

And we’ve talked plenty about digital outsourcing. But what are some other ways you can transform your real estate business digitally?

Process Automation

If you run a larger investment business, certain tasks tie up your employees’ time.

Processes like HR, document creation and printing, and many secretarial processes are burdensome.

Why not let a computer do the work for you and your employees?

The menial tasks of an office environment no longer need to be a heavy weight on your worker’s shoulders.

Software automation can transform your business into a machine of its own. And your workers can focus on the real tasks of management and investment.

Digital Performance Management

With a digital transformation, you not longer have to rely on assumptions.

Real-time data is now possible through technologies like the Internet of Things. You can monitor your investment properties in real-time and see construction data as things progress.

Manage employees and management companies better after a digital transformation. Gain detailed information on each and keep tabs on the work being done.

Your decisions can be more strategic and collaborative. And you could possibly know about future investment opportunities faster.

Modified Business Models

If you think it’s about changing how you do technology, think again. Digital transformation is less about the technology and more about how you do business.

When going full digital, it’s now possible to invest remotely with less risk.

And while some investors prefer to operate locally, remote investing can be a wise choice.

You might be able to invest smarter with the ability to invest remotely.

In 2008, the financial crises caused most of the real estate market to go bust. But some areas of the world remained stable despite circumstances.

If you can find locations where real estate remains stable through tough markets, then your investments can be more secure.

With remote investing, you can apply the maxim, “don’t put all your eggs in one basket.”

If locally your investments go south, you can always count on your other investments to keep you afloat.

You can also make your investments go further while remote investing.

For example, if you live in Melbourne and invest in Spokane, Washington, you’ll be able to invest in more properties.

Transforming your business digitally will allow you to do this and more with your investment opportunities.

Conclusion: Transform Your Business

With a full digital transformation definition, your real estate investment business will look completely different.

If you’re looking for a real transformation, consider building digital equity right now.  Matthew T Barton